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This site states the following, "Lampshade Materials and Component Supplies." Our analyzers noticed that the web site also stated " We supply everything you need to make your own lampshades and table lamps for home or business." The Website also stated " Lampshades, Lamps, Clocks, Lanterns and Bins. We supply unique making kits for crafters, fashion designers and professionals. Art and Craft Materials Vinyl, Film, Media. Paint, stain, wax or decoupage these gorgeous frames and decorate according to your own personal taste. They make fabulous wall decorations, props and displays." The website's header had Craft making supplies as the most important keyword. It was followed by Lampshade materials, Bespoke lampshades, and Lampshade making kits which isn't as highly ranked as Craft making supplies. The next words the site uses is Make your own lampshades. was also included and will not be understood by web engines.